In online marketing, remarketing and retargeting are two strategies employed to re-engage non-converting website visitors. Although both are frequently used interchangeably, they do differ. Let’s discuss them separately. 1.Retargeting Retargeting is the display of ads to individuals who have already come to your site but failed to undertake a desired action (such as a purchase). It is mainly performed through web or social media display ads and operates by employing cookies […]

Macro vs. Micro-Influencers in MarketingInfluencer marketing has increased a lot, with companies working in partnership with individuals who have a

Search Engine Optimization (SEO) is continuously changing, and now that Artificial Intelligence (AI) is on the rise, the future of

Social media advertising is now a key tool in today’s digital era for companies that want to build their online reputation. It’s not, however, enough to just place ads. Maximizing your ROI (Return on Investment) requires you to optimize your social media ad campaigns. Here’s how